Loic Maes’ work stands out by its boldness and fluidity. In 2018 he directed with Nick Knight Lady Gaga’s iconic music video “Born This Way” which received the MTV Video of The Year. Ever since, he has shaped his sexy and edgy style by working with artists like Beyoncé, Madonna, Rihanna, Kanye West and P.Diddy. Beauty and fashionwise, he has also partnered with renowned brands like Estée Lauder, L’Oreal, Issey Miyake, Hermès and Vogue.